Tell me more about the formula for Waterproof Pump It Up, Maggie Mascara.Updated a month ago

We’ve taken our iconic Pump It Up, Maggie Mascara, and made it even better. The new waterproof formula offers all-day, smudge-proof wear that won’t clump or transfer — no matter what your day throws at you. From rainy mornings to emotional moments, your lashes stay flawless and bold.

Thanks to the beloved 360° wonder wand, application is just as easy and precise as ever, delivering effortless volume and definition with every swipe.

Unlike the original, this waterproof version is castor oil-free but still packed with carefully selected ingredients to ensure a long-lasting, smudge-proof hold. The formula is slightly thinner and extremely buildable, so you can layer on extra coats for thicker, fuller lashes without any heaviness or flaking.

Whether you want a natural day look or dramatic evening lashes, Waterproof Pump It Up, Maggie Mascara lets you customize your intensity with ease.