Tell me more about the formula for Waterproof Pump It Up, Maggie Mascara.Updated 16 days ago

We’ve taken our iconic Pump It Up, Maggie Mascara, and made it even better. The new waterproof formula offers all-day, smudge-proof wear that won’t clump or transfer — no matter what your day throws at you. From rainy mornings to emotional moments, your lashes stay flawless and bold.

Thanks to the beloved 360° wonder wand, application is just as easy and precise as ever, delivering effortless volume and definition with every swipe.

Unlike the original, this waterproof version is castor oil-free but still packed with carefully selected ingredients to ensure a long-lasting, smudge-proof hold. The formula is slightly thinner and extremely buildable, so you can layer on extra coats for thicker, fuller lashes without any heaviness or flaking.

Whether you want a natural day look or dramatic evening lashes, Waterproof Pump It Up, Maggie Mascara lets you customize your intensity with ease.